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According to Diedrich and California Coffee officials, however, the plan calls for the stores to be developed over the next five years.
The deal with California Coffee Co . calls for 80 stores in Los Angeles, with an option to open 103 in the San Francisco Bay Area.
Diedrich Coffee Inc ., an Irvine, Calif .-based specialty coffeehouse chain that now operates 35 stores, said that it has entered into an exclusive agreement with Los Angeles-based California Coffee Co . to develop 80 franchises in Los Angeles.
Before Starbucks'announcement, shade-grown coffee " was sort of a fringe issue, and this sort of mainstreams it, " said California coffee importer David Griswold, chairman of the environmental committee of the Specialty Coffee Association of America.
Meanwhile, as chairman of Lan Kwai Fong Concepts Holdings Ltd ., he controls a number of restaurants in Lan Kwai Fong including California, California Coffee, China Lan Kwai Fong, Indochine, Tokio Joe, Cafe des Artistes, Tutta Luna, Jazz Club, Thai Lemongrass, BACI, BACI Pizza and Luna Di Notte.